Whatever your adventure | Macpac Europe

Whatever your adventure

From the city to the mountains and everywhere in between.

Since 1973, Macpac has made outdoor sports gear that exceeds your expectations. Inspired by New Zealands outdoors and tested in the worlds wild backyard, Macpacs camping equipment and packs are the first choice for outdoor enthusiasts.

Sustainability begins with quality products that last

Macpac products enjoy a world renowned reputation for their dependability, superb functionality and innovative design. We pride ourselves on making well resolved products, and building them with carefully selected materials. The design philosophy at Macpac remains unchanged form how our first packs were created in a suburban garage in Christchurch back in 1973 - to firstly collaborate with leading adventurers to fully understand their needs, then we test, tweak, refine and perfect prototypes until a design is proven to be worthy of baring the Macpac label


From its beginnings in a Christchurch family garage, Macpac has developed into one of the worlds most trusted manufacturers of top quality outdoor equipment and clothing. In 1973, 19-year-old Bruce McIntyre left university after a year of studying psychology, sociology and political science. His vision: Simply to make backpacks that were better and cheaper than what else was available.

Our Values

Macpac is a company that lives and breathes the outdoors. Our staff are genuinely passionate about what they do and we believe this comes through in the products we produce. Our loyal customer base is made up of the mountain devotees that first supported the business in its infancy now to athletes, mountain bikers, skiers, day trippers, travellers and urban adventurers who are simply looking for quality, function and excellent design in their everyday apparel.

Openness & honesty

The values of the Macpac business are the same as they were at its inception in a garage in Christchurch in the 1970s. We still retain the love for the wilderness that drives our focus for designing sustainable products and the simplicity that can be found in alternative thinking.

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